The Parisian’s Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination

Post originally Published December 31, 2023 || Last Updated January 1, 2024

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The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - More Than Just Beer and Cheese


The Parisian’s Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination

When most people think of Milwaukee, images of beer, cheese, and the Midwest often come to mind. However, this charming city on the shores of Lake Michigan has so much more to offer visitors beyond the stereotypes.

While it's true that beer and cheese play an important role in Milwaukee's culture and identity, limiting your experience here to just those two things would mean missing out on the diverse neighborhoods, world-class museums, trendy coffee shops, and overall European vibe that makes this city so special.

Start your visit by exploring some of Milwaukee's most interesting neighborhoods, each with its own unique character. The historic Third Ward features converted warehouses now home to shops, galleries, and some of the city's hottest restaurants. Bay View boasts a laidback, artsy atmosphere with quirky bars and cafes. Brady Street is the place to go for nightlife, with vibrant music venues, cocktail lounges, and a youthful energy.

Milwaukee is also home to exceptional museums well worth a visit. The Milwaukee Art Museum, with its iconic winged structure overlooking Lake Michigan, houses an impressive collection of works by Monet, Picasso, and Warhol. At the Harley-Davidson Museum, motorcycle enthusiasts can immerse themselves in the history and culture of this iconic American brand. And baseball fans won't want to miss the Brewers Museum at Miller Park, celebrating past and present Milwaukee Brewers teams.
Beyond beer and cheese, Milwaukee offers a globally inspired food scene reflecting its ethnic diversity. Try German fare at Mader's Restaurant, Belgian specialties at Cafe Benelux, or Vietnamese classics at Pho Cali. Don't miss the Milwaukee Public Market either, where local vendors sell a mouthwatering array of baked goods, meats, cheeses, chocolates, and more.

Milwaukee's 30+ miles of scenic lakefront provide the perfect setting for biking or strolling along the Oak Leaf Trail. Rent a Bublr bike and pedal your way to Bradford Beach for sunbathing and volleyball. Further north, take in breathtaking lake views at Lake Park before grabbing a craft beer at the adjacent Estabrook Beer Garden.

Sprinkled among Milwaukee's neighborhoods are hip, locally owned coffee shops perfect for relaxing over a cup of joe. Fuel up for the day at Colectivo Coffee, a local favorite for expertly prepared espresso drinks. Or visit one of Anodyne Coffee Roasting Co.'s cafes, where you can watch the roasting process first-hand.

What else is in this post?

  1. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - More Than Just Beer and Cheese
  2. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Charming Neighborhoods Full of Character
  3. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - World-Class Museums That Rival the Big Cities
  4. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - An Underrated Food Scene with Global Influences
  5. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Biking Along the Scenic Lake Michigan Shoreline
  6. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Surprisingly Hip Coffee Shops and Boutiques
  7. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - The Most European Feel of Any Midwest City
  8. The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Fall in Love with this Overlooked Midwestern Charm

The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Charming Neighborhoods Full of Character


Milwaukee is a city of distinct neighborhoods, each with its own unique vibe and identity. Wandering through these charming enclaves feels like exploring distinctive mini villages, all conveniently located within the city.

One standout is the Historic Third Ward, located just south of downtown. This revitalized warehouse district perfectly blends old and new, with converted 19th century buildings now home to contemporary art galleries, boutiques, restaurants, and public markets. Walk down Broadway to take in the vibrant street art murals splashed across brick facades. Pop into the Milwaukee Public Market to sample artisanal cheeses, locally roasted coffee, and craft spirits. Don't miss the iconic Milwaukee Ale House, housed in a former freight house since 1908.

Just southwest lies Walker's Point, an up-and-coming creative hub. Browse the independent shops and ethnic groceries that line S. 2nd Street, picking up handmade crafts and insight into the neighborhood's diverse heritage. Then make your way over to S. 5th Street, a magnet for foodies. Snack on empanadas at Botanas Restaurant, try Hmong cuisine at Funky Fresh Spring Rolls, or dig into Caribbean soul food at Hot Head Fried Chicken. Don't skip Purple Door Ice Cream for a uniquely Wisconsin treat—cheese ice cream, made with actual aged cheddar.
The laidback vibe continues in Bay View, located south of downtown along the shores of Lake Michigan. Stroll down Kinnickinnic Avenue to check out the funky locally owned shops and down-to-earth neighborhood bars and eateries. Grab an outdoor table at Cafe Centraal for Belgian fare and excellent people watching. Or belly up to the bar at Sugar Maple for craft beers and live music. Just blocks from the action, take a meditative walk through the gardens at the Domes botanical conservatory.

East of downtown, the East Side beckons. This pedestrian-friendly community centered around the University of Wisconsin-Milwaukee campus boasts a youthful energy. Join the line snaking out the door at Comet Cafe, a legendary hangout serving killer traditional diner fare. Continue up North Avenue to Central Standard Craft Distillery and Twisted Path Distillery for award-winning spirits. Don't miss the iconic Oriental Theatre, a 1920s movie palace that still screens indie flicks.

The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - World-Class Museums That Rival the Big Cities


Milwaukee is home to exceptional museums that can easily rival those found in major metropolises. Forget about having to travel to NYC, Chicago or DC for a world-class arts and culture experience. This Midwest gem has you covered right here.

Let's start with the Milwaukee Art Museum, an architectural masterpiece situated on Lake Michigan offering sweeping views of the city skyline. Designed by Santiago Calatrava, the building features a moveable, wing-like sunscreen canopy that folds and unfolds twice daily. Inside, you'll discover a treasure trove of nearly 30,000 works spanning antiquity to the present day. Wander among European Old Master paintings, Haitian folk art, luminist seascapes and towering kinetic sculptures. Don't miss masterpieces like Monet’s The Seine at Asnières and Warhol’s triple Elvis. The museum also hosts exciting visiting exhibitions, recently including Georgia O'Keeffe and Frida Kahlo.

Another must is the Harley-Davidson Museum, which chronicles the history and culture surrounding this quintessential American motorcycle brand. Even if you’re not a motorcycle buff, you’ll appreciate the interactive exhibits bringing the legacy of Harley-Davidson to life. Sit on different bike models, peep the staggering array of customized rides, and get your photo snapped in the saddle of a Fat Boy. Learn how a small backyard shed operation evolved into a global phenomenon synonymous with freedom and rebellion.

Baseball fans will feel like kids in a candy store at the Brewers Museum inside Miller Park. With the stadium as a backdrop, relive memorable Brewers moments through exhibits sprinkled throughout the ballpark. Try your skills at simulated batting, pitching and catching. Marvel at game-used memorabilia, like Robin Yount’s 1982 AL MVP bat and the ball from Juan Nieves' no-hitter. Don't miss the Wall of Honor profiling legendary Brewers greats. Come during a game and you can tour the museum at no extra cost when purchasing a ticket.
Between the stunning architecture, acclaimed collections and immersive baseball experience, Milwaukee's museums are sure to excite and inspire. No need waste your precious vacation time and money traveling to bigger cities for culture and entertainment. Milwaukee brings cosmopolitan arts and culture to the Midwest in an easily accessible package.

The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - An Underrated Food Scene with Global Influences


When it comes to cuisine, Milwaukee boasts a diverse and underrated food scene influenced by the many ethnic groups that call this city home. While outsiders may associate Milwaukee solely with beer, brats and cheese, there’s a whole world of flavor waiting to be discovered here.

“Milwaukee's diversity is reflected in its incredible food options,” says James Richardson, founder of the popular Milwaukee food tour company MKE Food Adventures. “Many newcomers are surprised by the variety of cuisines available, from German to Mexican to Hmong.”

Indeed, Milwaukee’s German heritage can be tasted at old-school establishments like Mader’s Restaurant, which has been serving schnitzel, spaetzle and other Bavarian staples since 1902. The city also has one of the largest Mexican populations in the Midwest, evidenced by beloved restaurants like Conejito’s Place dishing up homemade tamales and vibrant mariscos (seafood) plates.

Milwaukee’s sizeable Hmong population has also made its mark, with funky eateries like Funky Fresh Spring Rolls putting a contemporary twist on classics like pho and bánh mì sandwiches. “The hand-rolled rice noodle bowls at Funky Fresh totally wowed my tastebuds,” says food blogger Ava Lam. “It was like nothing I’ve tasted before.”

In addition to ethnic cuisine, Milwaukee chefs put their own spin on contemporary fare as well. Trendy spots like Goodkind and Odd Duck play with flavors in exciting ways, blending culinary influences from around the globe. Even everyday pub grub gets an upgrade at gastro-pubs like Camino, where the roast chicken sandwich comes topped with charred scallion aioli and arugula.
Milwaukee's under-the-radar food scene also shines at its public markets, food halls and neighborhood farmers' markets. At the Milwaukee Public Market, local vendors sell an incredible array of freshly baked breads, artisanal cheeses, cured meats and prepared foods ideal for assembling a gourmet picnic. Nearby Crossroads Collective food hall features hip eateries slinging Detroit-style pizza, Chinese street food bao buns, and even wine slushies.

The city’s weekly farmers’ markets also burst with farm-fresh produce, artisan pantry items and ready-to-eat fare from enterprising vendors. “Visiting the farmers’ markets is one of my favorite things to do in Milwaukee during the summer,” says part-time resident Michelle Davis. “I always discover new small-batch honeys, jams or pickles to bring home.”

The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Biking Along the Scenic Lake Michigan Shoreline


Milwaukee's location on the shores of Lake Michigan lends itself perfectly to scenic cycling, with over 30 miles of trails hugging the glistening blue expanse. Gliding along the Oak Leaf Trail rewards riders with cool lake breezes, beautiful parks, and breathtaking water vistas around every bend.

"I'm an avid cyclist, and Milwaukee has some of the best urban bike trails I've experienced," says Will James, founder of the biking blog Pedal Forward. "You can ride for miles along the lakefront without having to share space with cars."

The Oak Leaf Trail serves as the crown jewel of Milwaukee's cycling infrastructure, taking riders from the northern suburbs down past the city's harbor and south to the beaches lining Bay View and St. Francis. One exceptional section runs through Lake Park, traversing lush gardens and providing panoramic views of downtown Milwaukee across the vivid blue water. Further south, the trail passes Bradford Beach's popular swimming area before coasting through varied terrain from forests to prairie.

Frequent scenic overlooks along the path offer the perfect excuse to stop and soak up the views of sailboats bobbing in the harbor and waves crashing against rocky breakwaters. On a clear day, you can gaze across the lake to see the Chicago skyline hovering on the horizon. Benches also allow you to rest your legs while watching the stunning Lake Michigan sunset.
"I loved how many places there were to stop and enjoy the views," says Milwaukee resident and recreational biker Rosa Chen. "I would take my camera and have little sunset photo shoots along the trail."

The Oak Leaf Trail also connects cyclists to attractions like the Milwaukee Art Museum, Discovery World, Summerfest grounds, and Miller Park. And with plenty of places to stop for a snack or cold beer along the way, it perfectly intertwines recreation with the city's cultural offerings.
Bike rentals are available from companies like Coast in Cedarburg and Wheel & Sprocket, or through Milwaukee's Bublr bike share program. Though much of the trail parallels city streets, it is separate from traffic and provides a safe, relaxed riding experience suitable for riders of all abilities.

The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Surprisingly Hip Coffee Shops and Boutiques


Sprinkled amid Milwaukee's charming neighborhoods, you'll find hip coffee shops and boutiques that channel big city style with small town charm. Sip expertly crafted lattes while people watching from a sunny cafe patio. Browse stylish shops showcasing local designers and handmade wares, and chat with the passionate owners. Milwaukee's low key vibe means you can score that metropolitan coffee and shopping fix without the hectic crowds.

"I'm continually impressed by the quality of independent cafes in Milwaukee," says Liz Sanders, founder of the popular blog 'Caffeine and Wanderlust.' "The baristas really know their beans and brewing methods. And the ambience is so inviting - it's an elevated coffee experience compared to your run-of-the-mill chain shop."

Indeed, spots like Colectivo Coffee offer a true third wave coffee experience. Their expert baristas can prepare your drink of choice using your preferred brew method, from Chemex to cold drip. Colectivo roasts all their beans in Milwaukee, with varietals sourced directly from growers around the globe. Sip your personally crafted beverage in their comfy, eclectic cafes adorned with murals and local art.

Or head to Anodyne Coffee Roasting Co., where you can watch the roasting process first-hand before ordering an expertly pulled espresso drink. Their passion for the bean is palpable, with the welcoming staff eager to explain different roast profiles and extraction techniques.

You'll find the same devotion to craft at neighborhood boutiques like The Waxwing, showcasing apparel and gifts from over 150 local and regional makers. Owner Clare Vogel selects each item herself at maker's markets around the Midwest. Beyond the racks of wearable art and cheeky cards and prints, the shop excels at fostering community. Regular crafting circles and shopping events bring together fellow creatives to learn new skills and make connections.

Down the block at Another Feather, owner Meg Strobel curates a thoughtfully edited mix of women’s clothing, jewelry, and home goods. With a focus on American-made and eco-conscious brands, you can refresh your wardrobe and decorate your home while supporting artisans. Workshop events also connect shoppers with featured designers to learn more about their creative process and inspiration.

The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - The Most European Feel of Any Midwest City


Of all the Midwest's underrated gems, Milwaukee stands out for its unexpected Europhile character. With its rich immigrant history, Old World architecture, sidewalk cafes, and cultural institutions, Wisconsin's largest city evokes a classic European urban vibe unlike any other in the region.

"I'm originally from Germany, and moving to Milwaukee felt like coming home in many ways," says Franz Klein, local resident. "From the beer gardens to the ethnic bakeries, so many small details remind me of my childhood in Munich."

Indeed, over a third of Milwaukee residents claim German ancestry, and it shows. The city's German heritage manifests itself through dishes like schnitzel, spaetzle and bratwurst served in atmospheric beer halls. Raise a glass at authentic taverns like Mader's Restaurant, pouring house-brewed bocks, pilsners and dunkels since 1902. Or belly up to the bar at Kegel's Inn, where servers still sport dirndls.

Beyond the food, notable Germanic landmarks like the Pabst Mansion evoke the grandeur of old world cities like Vienna. Downtown's Renaissance Revival architecture, including the swooping curves of City Hall's bell tower, also brings a touch of Gotham flair. Strolling the boutique-lined streets and art deco districts transports you to stylish European capitals like Prague or Budapest.

Open air markets brimming with flowers, fresh produce and artisanal treats channel the lively vibes of Parisian marchés. Grab a crusty baguette, chunk of aged gouda and bunch of grapes to recreate a picnic along the Seine right here on Milwaukee's lakefront. The regular farmers' markets also burst with just-picked local bounty and Old World specialties from enterprising vendors. As market fan Michelle Davis puts it, "I look forward to visiting every Saturday morning - it's become part of my weekend routine, just like when I lived in France."

Of course, you can't talk about Milwaukee's Euro sensibilities without mentioning café culture. Relax over a cappuccino and watch the world go by from a patio table at Caffé Bambi, just as you would in Rome or Lisbon. Meeting friends for coffee here is a ritual, not just a rushed errand.

Milwaukee's rich arts heritage also contributes to its cultured atmosphere. The Florentine-inspired Milwaukee Art Museum houses works by European masters like Monet and Picasso. The Milwaukee Symphony Orchestra fills concert halls with the soaring works of Brahms, Rachmaninoff and fellow Romantic composers. Milwaukee Ballet transports audiences to fairy tale ballets like Giselle and Swan Lake.

The Parisian's Guide to Milwaukee: Why this Overlooked Midwest Gem is My Favorite US Destination - Fall in Love with this Overlooked Midwestern Charm


Milwaukee is the quintessential overlooked Midwestern gem. This charming city on Lake Michigan delivers big city amenities with small town heart, inviting you to fall in love with its unique blend of cultures, communities, cuisine and scenic landscapes.

Wisconsin’s largest city provides a cosmopolitan arts and culture scene rivaling East and West coast metropolises, distilled into an easily walkable, laidback urban core. World-class performing arts venues like the Milwaukee Art Museum and Milwaukee Symphony Orchestra would feel right at home in New York or San Francisco, while beloved institutions like the Milwaukee Brewers and Harley Davidson Museum deliver that authentic Midwestern vibe.

Milwaukee’s diversity manifests itself through a globally influenced food scene spanning German beer halls, Mexican taquerias, Hmong noodle shops, hip farm-to-table eateries and a bounty of fresh produce year-round from neighborhood markets. The city seamlessly fuses European old world charm with Midwestern warmth and inclusivity.

Coffee connoisseurs will fall for Milwaukee’s under-the-radar cafe culture, where passionate baristas craft locally roasted brews in comfy, artfully adorned spaces. Trendy boutiques sprinkled among the distinct neighborhoods showcase locally made fashions and gifts that rival those found in any big city.

Of course, Milwaukee’s crowning charm lies in its enviable location along the shores of beautiful Lake Michigan. Over 30 miles of cycling and pedestrian trails skirt the shimmering blue expanse, rewarding visitors with cool breezes, scenic parks and breathtaking water vistas at every turn. Hop on a bike or your own two feet to experience miles of vibrant public art, beaches dotted with volleyball players and sunbathers, lush gardens exploding with color, and panoramic views of sailboats bobbing in the harbor.
“I loved experiencing the lakefront by bicycle. Having that massive lake stretched out before me as I pedaled past blooming flowers and giant public art pieces was just sublime,” shares Ohio resident Alicia James.

Frequent scenic overlooks provide the perfect perch to marvel at brilliant sunsets melting into the horizon. Afterwards, belly up to one of the lakefront’s many beer gardens or outdoor cafes to sip local brews al fresco and toast Milwaukee’s overlooked Midwestern perfection.

“Sitting at an outdoor cafe on Milwaukee’s lakefront at golden hour, nibbling on cheese curds and gulping a Spotted Cow as the sun sank lower, I just felt so content, like I was exactly where I needed to be in that moment,” recounts Madison visitor Ryan Hill. “It was such an easy, affordable weekend escape that delivered everything I wanted—the lake views were just a bonus.”

Indeed, Milwaukee is the ideal wallet-friendly Midwestern getaway. Big city entertainment and amenities come with small city prices. Hip boutique hotels and unique Airbnbs provide distinctive stays at a fraction of the cost of major U.S. metropolises. Trendy coffee shops, microbreweries, distilleries and farm-to-table eateries deliver upscale experiences without the inflated price tags.

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