I received this email from Iberia detailing a new promotion called Iberia Social Flight. The email says you can buy your round-trip ticket from Madrid to New York at the price you choose. The dates for this trip is from September 20 – 25, 2013.
The sale starts Thursday July 18 from 20:00 to 23:59 CET (Spain). What's interesting is the round-trip tickets start at 600 euros and the price will drop down 5 euros for every second that passes until someone decides to pull the trigger to make the purchase. Once the first seat is sold, the auction starts again until all 232 seats are completely sold out.
In order to participate in this deal, you must have a Facebook profile. With this promo, you can buy a maximum of 2 tickets. You can also read about this here.
Mighty's Take: While it's an interesting concept, I'd still have to reposition myself in Madrid. Despite that, I think it'd be fun activity to partake in – the excitement of snagging a potentially cheap ticket and hanging out with a bunch of random people who dared to participate in the same, crazy social promotion.