WOW Air, the Icelandic budget airline that went bankrupt in March, will be back in business in October. The airline’s first scheduled air route will be between Reykjavík and Washington D.C. This was confirmed by Michele Ballarin, the chairman of the American aviation company USAerospace Associates.
What happened in March?
The Icelandic budget airline went bankrupt in March leaving thousands of passengers stranded all across Europe and North America. During this, the former WOW Air CEO Skúli Mogensen said that time simply ran out before the airline was able to find funding to keep them operational.
The purchase of WOW Air
Michelle Ballarin has purchased the assets to WOW Air. She is one of the owners of the USAerospace. She held a press conference in Iceland confirming the purchase and announcing some new changes.
Ballarin will become the chairman of WOW Air, and the main base of the airline will be at Washington Dulles airport along with facilities at Keflavík airport and an office located in Reykjavík. She said that she wants to make ‘flying fun’ again.
“I’m also focused exclusively on my desk with bringing better nutrition back onboard aircraft. We want to make flying fun again for the flying public. For those of us who spend a lot of time in the air, flying is a challenge because of security requirements to make sure the flying public is safe. But making flying fun again is something that’s going to be important to us not only to enhance the customer’s experience onboard but to be able to bring better nutrition onboard as well. We have a three-star Michelin chef who is working very closely with us for the last two years to develop good nutrition onboard options.” Ballarin said in the press statement.
At the conference, Ballarin stated that the new budget airline will start with few destinations, to maintain between ten and twelve airplanes at a time. For starters, it will only operate two planes and Ballarin expects them to be both from Boeing and Airbus manufacturers.
She additionally said that air cargo will become an important part of the operation of the new airline.
“We also want to focus on building a strong air cargo capability between Keflavík and Washington. We look forward to bringing some unique opportunities here for commerce.“ Ballarin said in the press statement.
What do you think about these changes? Will they bring WOW air back or are they just not good enough?