Many different hotel brands are transforming their lobbies and common areas into coworking space that will cater to the needs and demands of flexible workers and business travelers. The trend of coworking offices has been steadily growing.
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The profits from coworking spaces in hotels
For years hotels all over the world have made an effort to offer spaces for professionals to work and conduct business, including meeting rooms, ergonomic lobbies, and business lounges. With the growing needs of modern business, these spaces were just not enough. A shift from traditional ways of working brought hotel chains great financial opportunities. Several hotel chains have remodeled their workspace offers to create productive, comfortable coworking spaces that appeal to both travelers and area locals. Everyone from CEO’s to freelancers benefits greatly, and hotels that do offer coworking spaces are rising in demand. Successfully-run coworking space can be a great way of getting more people to interact with the hotel and some free marketing along the way.
Hotels with coworking spaces
Accor Hotels – WOJO
AccorHotels announced an exciting plan with its brand WOJO. It is predicted to become the largest coworking brand in Europe by 2022 by launching 1,200 new spaces over the next three years.
“We have the assets (brands, spaces, teams), we have the services (restaurants, bars, meeting spaces) and we are open 24/7. By participating in WOJO’s ambitious development, we are optimizing the use of these assets and are creating value for our owners by being open to a new type of customer, i.e. coworkers.” CEO of Accor Frank Gervais said in a press release
Currently, they have 10 sites, 8 in Paris and in 2 in Lyone. They are planning on adding 40 more sites across Europe by 2020. If you happen to be an Accor loyalty member, you’ll get some serious benefits.
“You can earn points when you work at Wojo and turn it into leisure stays. You can have a leisure stay and turn it into points to work at Wojo. It’s backing the strategy of our group to make sure our hotel properties are closer to everyone’s daily lives.” senior vice president of marketing Frederic Fontaine said about the WOJO brand.
Hotel Schani Wien – Your Space
The hotel Shani Wien in Viena integrated their coworking space named “Your Space” into the lobby. They offer a 10-day coworking pass to its lobby for $100. They based their space on the 150-year-old tradition of the Vienna cafés, drawing inspiration from artists such as Gustav Klimt, Schiele, and Hugo von Hofmannsthal that used to sit in cafés for inspiration.
Spacemize is a passport-style system that enables entrepreneurs to work from venues on a flexible and cost-effective basis. They offer a variety of venues and two different subscription plans. You can get daily access for $12.99 or monthly for $99. The offered venues are the Dakota Deluxe Hotel in Leeds, Andaz Liverpool Street, Crowne Plaza London, The Megaro Hotel, and the Sheraton Park Lane Hotel. You can sign up and book your space online.
Sheraton is currently looking to expand into the coworking space. They are revamping more than 400 existing lobbies so that each one will be outfitted with a productivity table that includes outlets, USB ports, and rentable drawers.
The coworking space trend is showing no signs of slowing down. Every day more and more users opt for this untraditional form of the workspace environment. The benefits of networking, connectivity and the fast-paced environment are perfect for modern businesses and freelancers alike.