Indigo Partners serious about WOW Air, South African reaching for Emirates, Aerolineas Argentinas status match, Singapore Airlines discounted awards, Air Italy adding even more North American flights
– Indigo Partners is not messing about with the technically bankrupt WOW air and is retiring the WHOLE long haul fleet
Instead Indigo is applying their true and tested short-haul model to WOW air and buying their brand equity and existing operations for less then (my estimate) $10 million.
The company plans to invest up to $75 million depending on how the benchmarks develop when the short haul operations are run according to their playbook.
Indigo Partners investments typically turn out as bare bones, not customer friendly airlines but they typically have new planes, low fares with high fees (though carry-on fees are not always charged).
– a big indicator that the South African short-haul network is profitable but the airline struggles to turn many long-haul operations profitable
The solution? Get a (deeper) partnership with Emirates, which excels at getting the long-haul model right and, just codeshare with them – smart play if they actually get the integration right.
– Aerolineas Argentinas is offering a status match from many airline and hotel programs (!) to Skyteam Elite status until December 21 (today!)
As you’d expect with the airline the login system is down and you can’t register for an account anymore.
– if you haven’t heard of Green Africa Airways from Nigeria – don’t worry barely anybody has; but they just ordered a cool 100 planes form Boeing
– Singapore Airlines is discounting some awards for flights in February including the direct Singapore to Los Angeles flights that are available for 61,500 Singapore Airlines Krisflyer miles – just keep in mind the rather nasty A350 Business Class seats
– Air Italy is going full force with new flights to the US adding Chicago and Toronto after Los Angeles and San Francisco