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What is AmEx Small Business Saturday?
Founded in 2010 by American Express, Small Business Saturday was created simply to help small, local businesses get more customers. Held annually on the Saturday after Thanksgiving, the day encourages consumers to shop at small businesses as a holiday shopping tradition.
Tell me more about AmEx Small Business Saturday:
In 2011, a year after the launch of AmEx Small Business Saturday, it made the history books, as it was officially recognized by the US Senate – even President Obama voiced his support.
By 2012, American Express was using AmEx Small Business Saturday to help smaller businesses with free, personalized adverts online. An estimated $5.5 billion was spent at small independent businesses on that year's AmEx Small Business Saturday!
Last year, more than 1,450 US neighborhoods celebrated AmEx Small Business Saturday, with individuals and local companies pledging to support the cause as Neighborhood Champions.
How can I get involved with AmEx Small Business Saturday?
You too can rally your neighborhood to help promote Small Business Saturday by creating a listing on EventBrite. It could be a block party, in-store celebration or street fair.
If you're a small business owner, you can promote your own venture for Small Business Saturday with the help of American Express. Create free, personalized marketing materials like a digital banner or shop sign to help attract more customers.
Then there's shopping, of course. Shop small in your neighborhood on Small Business Saturday and help promote the day by using social media, taking photos on the day and by spending your hard-earned dollars locally.
Save the date:
This year, the fifth year of AmEx Small Business Saturday will be celebrated on November 29th. Support local by shopping at your nearby small businesses on Small Business Saturday this year.