I guess it was just about time that someone would try this again – this time it's Qatar:
For it's next trick, Qatar Airways is attempting to make work what most – but not all – have failed at: all premium services. Qatar on 14-May-2014 commenced a daily A319 link between Doha and London Heathrow with only 40 business class seats. This is focused on local traffic given limited connecting options – a change from its usual focus.
The smaller size of London-Doha compared to Dubai, which more carriers serve, is a tick in Qatar's favour, as is its reputation and premium positioning. But unknowns remain. Is success based solely on profits? And where does Qatar's dear friend British Airways sit with the service?
Unlike Hong Kong Airlines or most of the failed transatlantic all-premium attempts, Qatar Airways is already an established airline on the route and will be using a smaller aircraft with only 40 seats, not 100-plus. Qatar's configuration is slightly less than the 48 seats that Eos used on a substantially larger aircraft, the 757-200. Qatar's long-range A319s can serve the relatively short distance between Doha and London. Hong Kong-London for example is a larger premium market than Doha-London, but only a wide-body can operate the Hong Kong-London route non-stop. It is no coincidence (but not the sole reason) that the British Airways London City-New York JFK flight uses 32-seat A318s.
British Airways London City-New York JFK monthly revenue and load factor: 2011 (TY), 2010 (LY)
Very interesting analysis by centreforaviation.com.
If you like this post – subscribe via email or follow us on Twitter.
Questions, corrections, ideas about this article? Catch us on Twitter @mightytravels
See how to save $190 on ANY airfare ticket with Mighty Travels Premium
. Plus get 95% off Business and First Class fares with Real-Time Mistake Fare Alerts
Start your 30 Day FREE TRIAL now.
Want free upgrades, free breakfasts, free hotel credit & VIP gifts on ANY luxury hotel stay? Get these free benefits when you book with luxury travel concierge
for the same price as the hotel’s own website. Use code MT19 for an extra 10% off
your first booking.
About the author: Torsten is a serial entrepreneur who started almost a dozen ventures on four continents.
Torsten's love for travel has brought him to 130+ countries and travel with most of the world's airlines.
You can reach Torsten at [email protected]
This post has been tagged with: again | aircraft | airline | airlines | Airways | British Airways | business | BUSINESS CLASS | cheap flights | class | Doha | Dubai | Fare Class | Flight | Hong Kong | Hong Kong Airlines | JFK | London | Los Angeles | market | Miles Flown | New York | Qatar | Qatar Airways | serve | service | Travel Insurance | Travelex
Don't miss - more topics from Mighty TravelsAAdvantage | Aegean Airlines | Aeromexico | Aeroplan | Air Canada | Air China | Air France | Air France/KLM Flying Blue | Air India | Air New Zealand | AirAsia | AirBnB | Airline Reviews | Alaska Airlines | Alaska Mileage Plan | Alitalia | American Airlines | American Express | American Express Membership Rewards | ANA | Asia Miles | Asiana Airlines | Avianca | Avios | Avis | Award Booking | Bank Bonuses | Best coffee | Best Rate Guarantee | Best Western | British Airways (BA) | Capital One | Cash Back Deals | Cathay Pacific Reviews | Chase Sapphire Reserve | Chase Ultimate Rewards | Cheap flights | Cheap Passport Photos | Cheap Visas | Checking Accounts/ Bank Bonuses | China Airlines Review | Choice Hotels | Choice Privileges | Citibank | Club Carlson / Radisson | Credit Card Deals | Currency Arbitrage | Delta Airlines | Delta Skymiles | Destinations & Inspiration | Emirates Reviews & Skywards | Error Fares / Mistake Fares | Etihad Reviews & Etihad Guest | Expedia Coupons | Fare Monitoring Service | Frequent Flyer Programs | Fuel surcharges | Getaround | Google ITA Matrix | Hainan Airlines | Hawaiian Airlines | HHonors | Hilton Honors | Hilton Hotels | Hotel Corporate Codes | Hotel Deals | Hotel Friends & Family Discounts | Hotel Loyalty Programs | Hotel Reviews | Hyatt | Iberia | IHG Rewards Club | Immigration & Airport Security | Immunization | Japan Airlines | Jetblue TrueBlue | Krisflyer | Lifemiles | Lounge Reviews | Low Cost Airlines | Lufthansa Miles and More | Malaysia Airlines | Manufactured Spend | Marriott Hotels | Mighty Travels Premium | Mileage Plus | Mistake Fares | Mountain Gorillas | Norwegian | Online Shopping Mall Deals | Orbitz Coupons & Deals | Priority Pass Lounges | Qantas | Qatar Airways | Radisson Rewards | Rapid Rewards | Ryanair | Saudia | Singapore Airlines | South African Airways | Southwest Rapid Rewards | Sri Lankan | StarHOT | StarwoodONE | ThankYou Points | Things to Do (City Guides) | TOP Travel Destinations | Travel Agent Rate | Travel Deals | Travel Insurance | Travel News | Travel Tech | Turkish Airlines Review | Uber | United Airlines | United Mileage Plus | World of Hyatt | Wyndham Hotels | Wyndham Rewards |