Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base

Post Published April 28, 2024

See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.


Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Prima Air Expands in Asia-Pacific with Hong Kong Hub





Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base

Prima Air, a budding airline, is expanding its presence in the Asia-Pacific region by establishing a new hub in Hong Kong.

This strategic move aims to bolster the company's footprint in the dynamic aviation market.

The new Hong Kong hub will enable Prima Air to offer over 1200 tons of weekly total gross payload for its flights to Beijing and the Philippines, signaling its ambitions to capture a larger share of the regional air travel demand.

Alongside Prima Air's expansion, DHL Express has also made significant strides in strengthening its logistics capabilities in the Asia-Pacific.

The logistics giant has unveiled a substantial HK$32 billion (USD $4.1 billion) investment to expand its hub in Hong Kong, which will enhance parcel connectivity and support intra-Asia trade.

This expansion, representing a 50% increase in the hub's size and a nearly 70% boost in peak shipment handling capacity, underscores DHL's confidence in Hong Kong's position as a premier international logistics center.

Prima Air's new Hong Kong hub will allow the airline to offer over 1,200 tons of weekly total gross payload for its flights to Hong Kong-Beijing and Hong Kong-Cebu/Manila, significantly increasing its cargo capacity in the region.

DHL Express has unveiled a HK$32 billion (USD $1 billion) expansion of its hub in Hong Kong, representing a 50% increase in the hub's size to 533,000 square feet and increasing peak shipment handling capacity by nearly 70%.

DHL Express's Asia Pacific air network operates on a multihub strategy supported by four hubs, including the Central Asia Hub in Hong Kong, which has seen a EUR 562 million investment since its establishment in

The expansion of DHL Express's hub in Hong Kong emphasizes the company's commitment to developing the city as an international aviation hub and a gateway to growth opportunities in the Asia Pacific region.

AirAsia is expanding its presence in Asia with a new route from Penang to Hong Kong, starting August 10, 2023, reinforcing its commitment to fostering economic growth through tourism and strengthening its international connectivity from Penang with a market share of 40%.

Air Hong Kong has added a sixth flight rotation to its Beijing-Hong Kong-Beijing and Hong Kong-Cebu-Manila-Hong Kong routes, powered by the A300-600 aircraft, further enhancing its regional connectivity.

What else is in this post?

  1. Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Prima Air Expands in Asia-Pacific with Hong Kong Hub
  2. Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Growing Demand for Air Travel Fuels Regional Expansion
  3. Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Hong Kong Airport Sees Surge in Passenger Traffic
  4. Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - New Routes Connecting Hong Kong to Southeast Asia
  5. Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Cargo Operations Soar at Hong Kong International Airport
  6. Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Regional Aviation Industry Poised for Continued Growth

Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Growing Demand for Air Travel Fuels Regional Expansion





The growing demand for air travel in the Asia-Pacific region has led to a resurgence in passenger numbers and flight movements at Hong Kong International Airport (HKIA).

Capitalizing on this trend, European airline Prima Air has established a new base in Hong Kong, marking its first foray into the dynamic Asia-Pacific aviation market and allowing it to enhance its network connectivity and better serve customers in the region.

Asia-Pacific airlines posted a remarkable 61% rise in full-year international traffic in 2023 compared to 2022, outpacing all other regions globally.

In March 2023, Asia-Pacific airlines witnessed a staggering 31% increase in traffic compared to the same month in 2022, showcasing the region's robust recovery since the lifting of travel restrictions.

According to Boeing's 20-year forecast, over 15,000 of the 39,000 new aircraft needed globally will be headed to the Asia-Pacific region, highlighting the region's outsized share of the projected air travel demand.

Hong Kong International Airport (HKIA) is making a concerted effort to reclaim its status as a premier international aviation hub, introducing various measures to boost the recovery of passenger traffic.

The new Hong Kong base for Prima Air, a European-based airline, will be its first location in the Asia-Pacific, marking a significant milestone in the airline's expansion strategy.

Prima Air's new Hong Kong hub will enable the airline to offer over 1,200 tons of weekly total gross payload for its flights to Beijing and the Philippines, significantly increasing its cargo capacity in the region.

DHL Express has unveiled a substantial HK$32 billion (USD $1 billion) investment to expand its logistics hub in Hong Kong, representing a 50% increase in the hub's size and a nearly 70% boost in peak shipment handling capacity, underscoring the company's confidence in Hong Kong's position as a premier international logistics center.


Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Hong Kong Airport Sees Surge in Passenger Traffic





Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base

Hong Kong International Airport (HKIA) has experienced a remarkable surge in passenger traffic, with the airport handling 40 million passengers and 276,000 flight movements throughout 2023, representing increases of approximately 600% and 100% respectively.

In October 2022, HKIA's passenger throughput reached 755,000, a 44.79% surge over the same period the previous year, signaling a strong recovery in air travel demand.

This surge in passenger traffic has been notable across all regions, with Southeast Asia, mainland China, and Japan witnessing significant growth, showcasing the resilience and swift recovery of Hong Kong's aviation industry.

The airport handled a staggering 40 million passengers in 2023, marking a remarkable increase of approximately 600% compared to the previous year.

In October 2022, passenger throughput at HKIA reached 755,000, representing a surge of 79% over the same period in the previous year.

In January 2023, the airport reported 21 million passengers, a nearly 29% growth from the same period the previous year.

The surge in passenger traffic was notable across all regions, with Southeast Asia, mainland China, and Japan witnessing the most significant growth.

The airport also saw an increase in air cargo throughput in July 2023, with a month-on-month increase of 17%.

In January 2023, passenger volume stood at 1 million, experiencing a staggering 2,900% growth compared to the previous year.

This remarkable recovery continued throughout the year, with December 2023 recording a 7 times year-on-year increase in passenger volume, reaching 3 million.

The resilience and swift recovery of the aviation industry in Hong Kong are evident in the remarkable growth of passenger traffic, signaling a strong rebound in air travel and a cautious optimism for the future of air travel in the region.


Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - New Routes Connecting Hong Kong to Southeast Asia





Hong Kong is witnessing a surge in air connectivity to Southeast Asia, with major airlines like Prima Air establishing new routes.

Following the deployment of the third subsea cable route connecting Hong Kong to Singapore, airlines have increased their flight links with countries participating in the Belt and Road trade network, aiming to strengthen business and tourism ties.

AirAsia, in particular, has expanded its footprint in the region with new routes to Kuala Lumpur and Penang from Hong Kong.

Following the deployment of the third subsea cable route connecting Hong Kong to Singapore, airlines have increased their flight links with countries participating in the Belt and Road trade network, aiming to strengthen business and tourism ties.

The expansion of infrastructure projects like the SEAH2X cable and Beijing's new infrastructure project will further enhance connectivity between Hong Kong and Southeast Asia, driving increased internet speed and capacity between the regions.

RETN, an international network service provider, has announced the deployment of a new link connecting Hong Kong to Singapore via the APG subsea cable, its third link between the two Asian cities, strengthening its Asian connectivity.

AirAsia X has launched a new direct route from Hong Kong to Kuala Lumpur, while AirAsia has expanded its presence in Asia with a new route from Penang to Hong Kong.

Vistara, an Indian airline, plans to launch new routes in the near future, including flights to and from Hong Kong, further enhancing connectivity between the regions.

Hong Kong aims to increase its number of flight links with countries participating in Beijing's Belt and Road trade network, reflecting the city's strategic importance in the region's connectivity.

The growing demand for air travel in the Asia-Pacific region has led to a resurgence in passenger numbers and flight movements at Hong Kong International Airport (HKIA), with Asia-Pacific airlines posting a remarkable 61% rise in full-year international traffic in

According to Boeing's 20-year forecast, over 15,000 of the 39,000 new aircraft needed globally will be headed to the Asia-Pacific region, highlighting the region's outsized share of the projected air travel demand.

DHL Express has unveiled a substantial HK$32 billion (USD $1 billion) investment to expand its logistics hub in Hong Kong, representing a 50% increase in the hub's size and a nearly 70% boost in peak shipment handling capacity, underscoring the company's confidence in Hong Kong's position as a premier international logistics center.


Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Cargo Operations Soar at Hong Kong International Airport





Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base

Hong Kong International Airport has retained its position as the world's busiest cargo airport, handling over 4.3 million tonnes of cargo in 2023.

The airport has implemented various measures to improve its cargo operations, including the use of electronic data interchange and a dedicated cargo terminal operated by Hong Kong Air Cargo Terminals Ltd.

With a capacity of 4.2 million tonnes in 2022, the airport's cargo facilities have been operating at full capacity, solidifying its status as a global logistics hub.

Hong Kong International Airport (HKIA) has held the title of the world's busiest cargo airport since 1996, consistently handling enormous volumes of air cargo.

DHL Express established its Central Asia Hub at HKIA in 2004 and utilizes it as one of its three global hubs, handling a significant proportion of the company's intra-Asia and global express shipments.

HKIA has implemented various measures to improve its cargo operations, including the use of electronic data interchange (EDI) linkage between cargo operators and the Customs & Excise Department, allowing for pre-arrival customs clearance.

The airport has a dedicated cargo terminal and facilities operated by Hong Kong Air Cargo Terminals Ltd, with a capacity of 2 million tonnes in

HKIA has retained its position as the world's busiest cargo airport for the 13th time since 2010, with a cargo volume of 3 million tonnes.

The airport has been operating at a capacity of 2 million tonnes in 2022, showcasing its ability to handle large volumes of air cargo.

HKIA has introduced measures to boost the recovery of passenger traffic, including the use of electronic data interchange (EDI) linkage between cargo operators and the Customs & Excise Department.

The airport handled a staggering 40 million passengers in 2023, marking a remarkable increase of approximately 600% compared to the previous year.

In October 2022, passenger throughput at HKIA reached 755,000, representing a surge of 79% over the same period the previous year.

The surge in passenger traffic was notable across all regions, with Southeast Asia, mainland China, and Japan witnessing the most significant growth, showcasing the resilience and swift recovery of Hong Kong's aviation industry.


Hong Kong Arrival Prima Air Establishes Asia-Pacific Footprint with New Base - Regional Aviation Industry Poised for Continued Growth





The regional aviation industry, particularly in the Asia-Pacific region, is experiencing a resurgence with the lifting of travel restrictions.

Hong Kong's aviation sector is leading the charge, with Cathay Pacific reporting a 19% increase in passenger numbers and the government taking steps to address labor shortages through a new importation scheme.

However, industry experts caution that the recovery may be hindered by persistent manpower challenges.

Prima Air, a US-based airline, has established a new base at the Hong Kong Business Aviation Centre, marking its expansion into the Asia-Pacific market.

This strategic move aligns with IATA's projections of Hong Kong's recovery to pre-crisis levels by the end of 2024, as the city aims to reclaim its status as a premier international aviation hub.

The regional aviation industry is poised for continued growth, driven by the surge in passenger traffic and cargo operations at Hong Kong International Airport.

The airport's efforts to boost connectivity, particularly with Southeast Asia, and investments by logistics giants like DHL Express underscore the industry's resilience and the city's ambitions to solidify its position as a global aviation and logistics hub.

The regional aviation industry in Hong Kong is experiencing a resurgence, with Cathay Pacific reporting a 19% increase in passengers carried in March 2023 compared to February

To address a labor shortage, the Hong Kong government has introduced a scheme to import 6,300 workers from mainland China to ramp up the airport workforce.

Prima Air, a US-based airline, has established a new base at the Hong Kong Business Aviation Centre, marking the company's expansion into the Asia-Pacific region.

IATA forecasts that the Hong Kong aviation industry will recover to pre-crisis levels by the end of 2024, supported by the opening of major markets in China, Japan, and Korea.

Despite the industry's recovery, experts warn that a lingering manpower shortage may hinder the aviation industry's rebound in Hong Kong.

The demand for air travel in the Asia-Pacific region is surging, with airlines in the region posting a remarkable 61% rise in full-year international traffic in 2023 compared to

According to Boeing's 20-year forecast, over 15,000 of the 39,000 new aircraft needed globally will be destined for the Asia-Pacific region, highlighting the region's significant growth potential.

Hong Kong International Airport (HKIA) has experienced a surge in passenger traffic, handling 40 million passengers and 276,000 flight movements in 2023, representing increases of approximately 600% and 100% respectively.

HKIA has retained its position as the world's busiest cargo airport, handling over 3 million tonnes of cargo in 2023, thanks to its dedicated cargo facilities and measures to improve cargo operations.

DHL Express has unveiled a substantial HK$32 billion (USD $1 billion) investment to expand its logistics hub in Hong Kong, underscoring the company's confidence in the city's status as a premier international logistics center.

The expansion of infrastructure projects like the SEAH2X cable and Beijing's new infrastructure initiative will further enhance connectivity between Hong Kong and Southeast Asia, driving increased internet speed and capacity between the regions.

See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.