Seoul Searching: 13 Must-See Spots in South Korea’s Capital City

Post originally Published February 10, 2024 || Last Updated February 10, 2024

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Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Immerse Yourself in Nature at Bukhansan National Park


Located just north of Seoul, Bukhansan National Park offers a refreshing natural escape from the bustling city. Translating to “Mountains North of the Han River,” it's one of South Korea's most beloved national parks for good reason. Bukhansan's peaks and granite cliffs beckon hikers and nature lovers, offering panoramic views and peaceful trails just a subway ride away from the urban jungle.

With towering granite peaks, gurgling streams, and shaded forests, it’s no wonder why Bukhansan National Park is a hugely popular spot for Seoulites to immerse themselves in nature. The park covers over 31 square miles of protected land, home to oak, maple, and pine trees along with diverse wildlife. Deer, boar, and squirrels are commonly spotted while hiking the park's nearly 65 miles of trails.

For an unforgettable day of hiking, tackle the hike to Baegundae. This scenic 8-mile roundtrip trail brings you to the park's tallest peak at 2,744 feet. Along the way, you'll pass ancient Buddhist temples, trickling streams, and unbeatable views of Seoul and beyond from the summit. Just be prepared for a good workout, as the steep trail involves ladders and scrambling over boulders.

Another excellent hike is to Insubong Peak, known as the "White Clouds Peak." At only 4 miles roundtrip, it's more approachable for beginners while still offering gorgeous scenery. You'll pass through fragrant pine forests and by mountain springs on the way to the 1,914-foot summit. For sightseeing without the sweat, take the cable car up to Gwongeumseong Fortress. Dating back to the late 1800s, these mountain fortress ruins provide sweeping panoramas.
No trip to Bukhansan is complete without stopping by a mountain temple. With over a dozen historic temples like Mangwol, Daesim, and Samgaksan to choose from, you can easily immerse yourself in Korean Buddhist culture. Many temples offer an overnight temple stay program where visitors can experience monastic life.

What else is in this post?

  1. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Immerse Yourself in Nature at Bukhansan National Park
  2. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Feel the Beat in Hongdae's Vibrant Nightlife District
  3. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Experience Traditional Korean Culture at Gyeongbokgung Palace
  4. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Shop 'Til You Drop at Myeongdong's Bustling Shopping District
  5. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Sample Authentic Korean Cuisine in Insadong
  6. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Admire Panoramic City Views from N Seoul Tower
  7. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - See the Quirky Side of Seoul at the Trick Eye Museum
  8. Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Discover Seoul's Modern Architecture in Gangnam

Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Feel the Beat in Hongdae's Vibrant Nightlife District


As the sun sets over Seoul, the streets of Hongdae come alive with an infectious energy. This university district transforms into a pulsing hub after dark, making it one of the hottest nightlife neighborhoods in all of Korea. Once you've experienced the beat of Hongdae, you'll understand why it's a can't-miss for anyone seeking an electrifying night out in Seoul.

Known as the breeding ground for Korea's indie music scene, Hongdae boasts an unmatched creative spirit. Live music spills out of venues onto the streets, from rock to hip-hop to K-Pop. Street performers captivate crowds, while graffiti artists use the walls of Hongdae as their canvas. For the full experience, visit during the Zandari Festa in September. This 3-day music festival brings over 100 bands to Hongdae's clubs, spotlighting Korea's emerging indie talent.
In addition to live performances, DJs spin at clubs throughout Hongdae fueling the lively nightlife vibe. Step into NB2 for two floors of dancing and Top40 hits. Or check out Club Evans for an eclectic mix of EDM, hip hop, and pop. Grab a spot on the outdoor terrace at Barcelona for house music under the stars on balmy nights.

Beyond the clubs, noraebangs (karaoke bars) let you belt out your own hits surrounded by new friends. At Net Kong for retro vibes, or Cofioca for swanky private rooms to spark your inner K-pop star. end the night with ramyun at late-night eateries like Kimbap Cheonguk.

Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Experience Traditional Korean Culture at Gyeongbokgung Palace


A visit to the sprawling grounds of Gyeongbokgung Palace transports you back to the glory days of the Joseon dynasty, when Korean royalty held court within the palace walls. As the largest and most majestic of Seoul’s five grand palaces, Gyeongbokgung exemplifies Korea’s rich history and culture. Wandering through the palace grounds is like stepping into a time machine to 14th century Korea.
Pass through the stately Geunjeongjeon main gate to enter the palace grounds. This is where kings of centuries past arrived in elaborate processions, all pomp and circumstance befitting royalty. The gate’s two-tiered pagoda roof and intricate dancheong paintwork remain remarkably intact, defying the palace's tumultuous history of destruction and reconstruction.

Within the palace walls lies an oasis of tranquility amidst the bustle of modern Seoul. Lose yourself along meandering footpaths as you explore the sprawling complex with its opulent throne hall and myriad pavilions. Escape the crowds at Hyangwon, a serene haven of gardens, ponds and tiled walkways dating back 500 years. Sit a spell beneath a gnarled zelkova tree or stroll beside a lotus flower pond to soak in the palace's timeless beauty.

Don’t miss the colorful changing of the guard ceremony, held multiple times per day at the main gate. Alert, stone-faced guards dressed in bold reds, blues and blacks enact an elaborate drill before new guards take their place. It harkens back to the Joseon dynasty's military traditions. Stick around after the ceremony to see the guards relax their rigid posture once relieved of duty.

Venture beyond the central palace buildings to the more peaceful rear garden. Backdropped by Bugaksan Mountain, this grassy expanse is dotted by lotus ponds and pine trees. In centuries past, it served as an inner sanctuary for royal family members. Make your way to the back gate, where you'll be rewarded with panoramic views over northern Seoul.
On your way out, explore the Folk Museum within the palace grounds to gain insight into traditional Korean life. Peruse colorful dioramas depicting scenes like village festivals, Confucian rituals, and harvest celebrations. Marvel at the ingenuity of historic clothing, musical instruments and farming implements. Don't miss the elaborate royal throne and palanquin to visualize just how the privileged elite traveled in style.

Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Shop 'Til You Drop at Myeongdong's Bustling Shopping District


With over 1,000 shops crowded into a few block radius, Myeongdong is shopping nirvana for the intrepid shopper. Weary credit cards and sore feet are a small price to pay for the retail therapy that awaits in this mecca of commercialism. Grab your most comfortable walking shoes before diving into the controlled chaos that makes Myeongdong one of Seoul's can't miss spots.

Beauty junkies flock to Myeongdong to stock up on hard-to-find Korean cosmetics and skincare products. Brands like Etude House, Innisfree, and Nature Republic have gleaming flagship stores overflowing with lotions, creams, masks and more to achieve that glowing "K-beauty" look. Test out products at make-up stations and snag free samples to fuel your next shopping spree back home. Beauty emporiums like LOHBS and Olive Young house multiple brands under one roof.
Beyond cosmetics, Myeongdong tempts with Korean fashion finds, delectable street food, and charming cafes ideal for people-watching. Hit fashion store Stylenanda for of-the-moment looks modeled by local It-girls. For only-in-Korea style, browse the stalls at Dongdaemun Market just next door. Grab bubble tea and tteokbokki (spicy rice cakes) from the food vendors crowding the sidewalks as you bounce between shops. And don't miss dessert at Sulbing, where creamy Korean-style shaved ice refuels after long days on your feet.

With big department stores like Shinsegae and Lotte joined by countless independent boutiques, you'll stumble upon new temptations on every block. Clothing, shoes, souvenirs, electronics – if it exists, you'll find it here. Brace yourself as enthusiastic shopkeepers call out trying to lure you into their store for the best deal on Seoul. It's wise to brush up on your haggling skills before diving in.

Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Sample Authentic Korean Cuisine in Insadong


K-food fanatics know that no trip to Seoul is complete without a visit to Insadong. This charming neighborhood has perfected the art of traditional Korean cuisine, serving up everything from piping hot bowls of seolleongtang beef soup to sizzling dolsot bibimbap cooked in clay pots. Even amidst Seoul's endless culinary temptations, Insadong stands out for its focus on preserving age-old cooking techniques and traditions.

Stepping into one of Insadong's many restaurants, you'll discover that Korean fare is so much more than the barbecue and bibimbap you know and love. Dive deeper into the complex world of banchan side dishes, each one a labor of love using seasonal ingredients. Sip earthy makgeolli rice wine brewed just like it was centuries ago. And wrap meat, veggies and rice in toasty seaweed sheets to craft your own hand rolls. It's a hands-on education in authentic flavors.
Insadong is the perfect place to try proper Korean barbecue featuring impeccably marbled, dry-aged beef. Restaurants like Maple Tree House and Min's Kitchen wow carnivores with their beefy selections. Cook paper-thin slices of kalbi or rich galbi jjim ribs to smoky, mouthwatering perfection right at your table. Dip into an array of house-made ssams and salads to offset the meaty decadence.
Beyond the grill, don't miss out on Insadong's tofu cuisine. Dubbed the country's soy food capital, the neighborhood sells soft, pillowy tofu like you've never tasted. At establishments like Song's Tofu House, sundubu jjigae is the star - a fiery clay pot stew brimming with silky tofu that literally melts in your mouth. Served steaming hot, it's the ultimate soul food.
Insadong is also acclaimed for its speciality teas, attracting aficionados seeking premium leaves. Stop into Beautiful Tea Museum and let the knowledgeable staff guide you through tasting rare Korean teas like sparsely-harvested Jun tea and nutrient-rich Yulmu tea. Or head to Su Yo Il Sun Tea for their century-old oxidized brick teas. Sipping these complex brews alongside delicate rice cakes lets you connect with Korea's deep tea culture.

Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Admire Panoramic City Views from N Seoul Tower


Rising nearly 1,600 feet above sea level, N Seoul Tower perches atop Namsan Mountain in the center of the city, offering what are arguably the best panoramic views of Seoul. This iconic tower has stood watch over South Korea's capital for over 40 years, providing a bird's eye perspective of one of Asia's most dynamic metropolises. Making the journey up to N Seoul Tower's observation deck is a quintessential Seoul experience - a chance to take in the immense scale of this megalopolis from above.

Step out onto the observation deck and scan the 360 degree views unfurling around you. On clear days, you can see all the way to the DMZ to the north. To the west lies Yongsan, Seoul's central district peppered with skyscrapers, while Mt. Gwanaksan rises beyond the southern reaches of the city. On the clearest of days, keen-eyed visitors can even spot Eastern Seoul and the coastal city of Incheon to the far west.

As you pivot around taking in the panorama, Seoul's frenzied cityscape crystallizes before your eyes. Note the ancient royal palaces juxtaposed against modern high-rises in central Seoul. Trace the snaking path of the Han River carving through the heart of the city. And watch cars coursing along elevated highways that web outward like arteries from downtown. When night falls and darkness descends, Seoul transforms into a dazzling sea of neon and twinkling lights. Visitors flock to the tower at sunset to watch day gave way to night across Seoul's vast expanse.
In addition to soaking up the big picture, you can zero in on Seoul's landmarks using the tower's high powered telescopes. Scan downtown until you spot the curving roof of Dongdaemun Design Plaza, the sleek Zaha Hadid structure built to house Seoul's Design Olympics. Pan over to the ancient walls of Changdeokgung Palace in Eastern Seoul. Or search for Lotte World Tower - Korea's tallest building piercing the sky at over 1,800 feet tall.

Seoul Searching: 13 Must-See Spots in South Korea's Capital City - See the Quirky Side of Seoul at the Trick Eye Museum


If you’re looking to add a dose of quirkiness to your Seoul itinerary, the Trick Eye Museum needs to be on your radar. This one-of-a-kind attraction takes the concept of art galleries and flips it on its head, immersing visitors in a world of optical illusions that seem to leap off the walls. It’s a place where nothing is quite as it seems, providing a fun and interactive experience unlike anywhere else in Seoul.
The beauty of the Trick Eye Museum is that it appeals to all ages and keeps visitors engaged as they move from exhibit to exhibit. The museum contains over 100 individual art pieces that play with your perception using clever techniques like anamorphosis and trompe l'oeil. As you explore the galleries, prepare to be puzzled, challenged and delighted when artwork appears to pop off the walls and come to life right before your eyes.

Stand on the marked spot and suddenly you’re walking the tightrope beside a circus performer. Step into the next frame and you’re kissing the Sphinx in Egypt. The skilled artists have mastered the art of optical illusion, using lifelike depth and perspective to draw visitors into each scene. Photos are not only allowed but encouraged, letting you capture the moments these dazzling images make you part of their world.
Beyond the individual art pieces, several gallery spaces boast larger-than-life themes with even more eye-popping photo ops. Strike a pose inside an Egyptian pyramid, dance across a pencil hovering in mid-air, or sink into quicksand as your travel companions look on. Let museum guides assist as you contort your body to achieve the perfect forced perspective. You’ll walk away with photos that look surreally authentic.

The excitement continues into the museum’s outdoor section, filled with equally astonishing murals and sculptures. Battle enormous robots, climb the beanstalk with Jack or take to the streets of ancient Rome. When paired with cloud-dotted blue skies or Seoul’s dramatic sunset, the visual impact is even more striking.

Seoul Searching: 13 Must-See Spots in South Korea's Capital City - Discover Seoul's Modern Architecture in Gangnam


Seoul constantly reinvents itself, evidenced by the futuristic buildings rising in Gangnam south of the river. Once farmland, Gangnam underwent explosive development starting in the 1970s. Today, it symbolizes Korean prosperity with gleaming towers designed by world-renowned architects. Gangnam emerged as a hotbed for daring, boundary-pushing architecture that mirrors Seoul's evolution into a global powerhouse.

Marvel at the curvaceous lines of Dongdaemun Design Plaza, Zaha Hadid's sleek celebration of fashion and the future. Nicknamed "Dongdaemun Spaceship" for its otherworldly design, the structure features a rippling metallic façade and vast interior spaces perfect for cultural exhibitions. Zaha Hadid expertly merges old and new, as the design echoes traditional Korean motifs like the layers of a folding screen. Dongdaemun Design Plaza gives Seoul an iconic landmark and gathering space worthy of a cosmopolitan world city.
Nearby, Daniel Libeskind's geometric masterpiece Tangent dazzles with its radical, zig-zagging angles cloaked in a skin of silvery blue tiles. Home to the Korean branch of the luxury department store Tangent, the deconstructivist building markedly stands out from Seoul's boxy glass towers. Libeskind drew inspiration from Korean traditional architecture to create a structure that's thoroughly modern yet distinctly Seoul.

Head to COEX Convention Center to experience Seoul's largest underground shopping mall housed within Korea's World Trade Center. At 5.7 million square feet, the COEX complex connects convention halls, office towers, a hotel and casino via an expansive subterranean network. Designed by renowned architect Arata Isozaki, COEX's sweeping curved glass roof floods the mall's open spaces with natural light.
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