Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024

Post originally Published December 9, 2023 || Last Updated December 11, 2023

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Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Southwest Stays Aloft as Top US Carrier


Southwest Airlines has cemented its position as the largest domestic airline in the United States, carrying more passengers within the country than any other carrier. While the airline industry as a whole suffered during the pandemic, Southwest has rebounded strongly and is poised for continued growth in the years ahead.

Several factors account for Southwest's dominant position in the US market. The airline operates a point-to-point route network focused on key business and leisure markets, avoiding highly competitive hubs. This strategy has allowed Southwest to thrive in high-demand city pairs. At the same time, the carrier's low-cost operating model produces structurally lower fares that appeal to domestic travelers. Southwest has also built up strong brand loyalty over 50 years by delivering solid operational reliability and excellent customer service.
Importantly, Southwest enjoys lower unit costs than network carriers like American, Delta and United. By utilizing a single aircraft type, the Boeing 737, Southwest achieves advantages in pilot training, maintenance and other areas that translate into cost savings. The airline is also extremely productive, flying its aircraft longer hours and turning them quicker at airport gates. These efficiencies have enabled Southwest to earn consistent profits even during industry downturns.
Looking ahead, Southwest is well positioned to capture a growing share of the US domestic air travel market. The airline expects to take delivery of hundreds of new, more fuel efficient 737 MAX jets in coming years. These aircraft will replace older models and support expansion into new routes across North America. Southwest also has a strong balance sheet that provides financial flexibility to pursue strategic growth opportunities.

What else is in this post?

  1. Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Southwest Stays Aloft as Top US Carrier
  2. Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - United and American Face Turbulence Ahead
  3. Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Budget Carriers Poised for Growth in Asia
  4. Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Middle East Mega-Carriers Expand Their Reach
  5. Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Low-Cost, Long-Haul Model Takes Off in Europe
  6. Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Consolidation Continues Among Legacy Airlines
  7. Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Pandemic Recovery Uneven Across Airline Industry

Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - United and American Face Turbulence Ahead


While Southwest and Delta are flying high, legacy carriers United and American face some challenging headwinds in the years ahead. Both airlines have struggled to match the profitability of their lower-cost rivals, and analysts see ongoing competitive and financial pressures for the pair.

United and American are saddled with higher cost structures stemming from less efficient aircraft fleets, unionized workgroups, and legacy pension obligations. Their hub-and-spoke networks also concentrate connecting traffic through congested hubs like Chicago, Dallas and Houston, where delays and cancellations can quickly cascade through the system. These structural disadvantages make it difficult for United and American to compete on costs or operational reliability.
At the same time, the two network carriers face mounting competition from low-cost and ultra low-cost carriers that continue to expand domestically. Airlines like Southwest, JetBlue, Spirit and Frontier have been steadily encroaching on United and American’s turf, leveraging their lower fares and nonstop service to chip away market share. This trend has accelerated during the pandemic and will likely persist into the recovery and beyond.

While United and American have grown their own low-cost subsidiaries – United Express and American Eagle – these regional carriers are limited to smaller aircraft and cannot fully replicate the cost savings of true low-cost business models. As a result, the legacy airlines end up ceding a lot of price-sensitive leisure and VFR (visiting friends and relatives) travelers to competitors.
Looking ahead, United and American will need to continue optimizing their hubs, updating fleets with next-generation aircraft, and enhancing their products to better compete for premium business travelers. However, their route networks and cost structures limit how much they can narrow the gap with rivals. Both carriers are also heavily exposed to volatile international travel flows, adding further uncertainty to their outlook.

Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Budget Carriers Poised for Growth in Asia


The Asia-Pacific region has become a key battleground for low-cost carriers looking to tap into the enormous growth potential of the continent's expanding middle class. While full-service airlines have traditionally dominated Asian skies, budget airlines are now poised to increase their market share significantly in coming years.

Nowhere is the rise of low-cost carriers in Asia more apparent than in India. Spurred by Prime Minister Narendra Modi’s ambitious vision to make air travel accessible to more Indians, upstarts like IndiGo and SpiceJet have flourished. IndiGo has surged to become India’s largest domestic airline, commanding nearly 50 percent market share. The airline operates a uniform fleet of Airbus A320s, follows the classic low-cost playbook, and has placed a massive order for hundreds more narrowbody jets. SpiceJet has also grown rapidly, expanding its Boeing 737 fleet and ambitious route network. Together, India’s low-cost carriers offer an affordable alternative to flying for the country’s expanding middle class.
Southeast Asia has also seen explosive growth from budget airlines. AirAsia pioneered the low-cost model in the region and now operates hundreds of Airbus jets serving more than 120 destinations. Its Malaysia-based long-haul subsidiary AirAsia X connects key Asian hubs with points as far away as Honolulu and Dubai at rock bottom fares. Rivals like Lion Air, VietJet Air and Cebu Pacific have followed suit, stimulating travel demand with cheap tickets and efficient operations. Experts believe there is still substantial room for growth, as low-cost penetration in Southeast Asia still lags other markets like Europe and the United States.

The low-cost invasion is even reaching Japan and mainland China, where full-service carriers have reigned supreme. Peach Aviation, Jetstar Japan and Spring Airlines are winning over new demographics of leisure travelers with their simple fares and casual service. Incumbents like ANA and JAL in Japan and the “Big Three” Chinese airlines will need to consider launching their own low-cost subsidiaries to avoid yielding too much market share.

Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Middle East Mega-Carriers Expand Their Reach


The meteoric rise of Middle East mega-carriers like Emirates, Etihad Airways, and Qatar Airways has been nothing short of remarkable. These ambitious airlines have catapulted Dubai, Abu Dhabi, and Doha onto the world stage and expanded their networks to cover the globe. For travelers, the emergence of these carriers has been a boon, injecting healthy competition into the long-haul international market and providing convenient connectivity through their expanding hub airports.
Emirates in particular has pioneered the rapid growth model, building its Dubai hub into the world's busiest international airport for passenger traffic. The airline operates exclusive fleets of Airbus A380 superjumbos and Boeing 777 wide-bodies that ferry travelers between thriving Asian markets and points across Europe, Africa, and the Americas. Emirates offers amenities like onboard lounges and showers in first class on many flights, catering to higher-yield business and luxury travelers.
Abu Dhabi-based Etihad has taken a boutique approach, focusing on premium cabin comfort with its exclusive "Residence" and First Apartment products. However, financial struggles have forced the airline to cancel or defer many of its ambitious aircraft orders. Qatar Airways falls somewhere in between, balancing luxury offerings with rapid expansion, including a major push into North America. The airline's Doha hub will expand in 2022 with the opening of the striking new Hamad International Airport.

As the Gulf carriers extend their networks into new continents, they've sparked fierce pushback from legacy airlines in North America and Europe. Critics allege that the state-owned Middle East airlines receive unfair government subsidies and benefit from favorable policies in their home nations. Accusations of predatory seat dumping and capacity flooding have strained diplomatic relations at times.
Yet passengers continue flocking to Emirates, Etihad and Qatar, drawn by their excellent service, diverse global route maps, and competitive fares. The Gulf carriers have won numerous awards for their premium cabins, swanky airport lounges and overall passenger experience. These airlines offer everything from private mini-suites to onboard showers and bars – amenities unmatched by most rivals. They've set a new bar for luxury in the sky.
Travelers also appreciate the convenience of transiting major Gulf hubs like Dubai and Doha, which funnel traffic between destinations lacking direct flights. Flying from Asia to Africa or South America often involves shorter connections through the Gulf compared to plodding through congested European hubs. The Middle East mega-carriers have turned their home airports into thriving long-haul transit points.

Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Low-Cost, Long-Haul Model Takes Off in Europe


Europe has long been dominated by full-service network carriers like Lufthansa, Air France-KLM and British Airways. But over the past decade, low-cost carriers have made major inroads with short-haul flights around the continent. Now some of these budget airlines are taking the next leap and expanding into long-haul markets as well. For cash-strapped leisure travelers, this new breed of low-cost long-haul carrier provides an affordable way to fly between Europe and destinations farther afield.
Norwegian Air Shuttle made waves as one of the first to try a low-cost long-haul model in Europe. The airline started service between European cities and points in Asia, Africa and the Americas with an initial fleet of fuel-efficient Boeing 787 Dreamliners. Norwegian offered one-way fares as low as $100, disrupting legacy carriers and stimulating new demand. The airline's basic economy seats still provided modern in-flight entertainment systems. And passengers could purchase extras like seat selection, meals, checked bags and lounge access a la carte.

While Norwegian ultimately struggled to make the model financially viable, other low-cost long-haul ventures have taken flight across Europe. Level, a subsidiary of British Airways parent IAG, flies Airbus A330s configured with high-density seating for maximum cost efficiency. Destinations include the U.S. East Coast, the Caribbean, and major South American cities. Eurowings, originally a German low-cost carrier, has expanded long-haul to Thailand, Cuba and other vacation hotspots using A330s. And Spain's Air Europa flies Dreamliners on routes as far as Argentina and South Africa.
Passengers appreciate the rock-bottom fares these airlines introduce to traditionally expensive long-haul routes. One British traveler enthused that she paid only a little more to fly roundtrip from London to Las Vegas than she normally pays just for train fare to the airport on British Airways. A German family booked a last-minute summer holiday to Thailand for nearly half the price they would have paid on Lufthansa.

The low-cost long-haul model opens up affordable year-round sun destinations that were previously accessible only to the wealthy. And by stimulating new demand from budget-conscious travelers, the airlines help make more routes viable for their full-service competitors as well. It's a win-win for European consumers looking to explore the world on a budget.

Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Consolidation Continues Among Legacy Airlines


The past two decades have seen dramatic consolidation among the world’s full-service legacy airlines. Mergers, acquisitions, and joint ventures have left only a handful of global megacarriers dominating international skies. While providing efficiencies, these tie-ups also reduce competition and consumer choice.

In the U.S., nine major airlines have been whittled down to just four domestic behemoths – American, Delta, United and Southwest – controlling over 80 percent of the market. American grew into the world's largest airline by acquiring Trans World Airlines (TWA), America West and US Airways. United merged with Continental to form a juggernaut with massive transcontinental and international route networks. Delta bulked up by merging with Northwest and investing in foreign partners like Virgin Atlantic.

In Europe, Air France and KLM paved the way for cross-border consolidation by merging in 2004. British Airways then pursued joint business agreements with Iberia and American Airlines, essentially merging their transatlantic operations. Lufthansa has acquired Brussels Airlines, Austrian Airlines, Swiss International Air Lines and parts of bankrupt Air Berlin. International Airlines Group (IAG) was created to combine British Airways with Iberia and subsequent investments in Aer Lingus, Level and Vueling.
The Gulf has seen its own airline consolidation, with Emirates emerging as by far the largest carrier based on international capacity. Emirates’ regional rivals Etihad and Qatar Airways have struggled to keep up, with Qatar hampered by an ongoing blockade by neighboring countries.

In Asia, Cathay Pacific acquired Hong Kong's Dragonair, and Singapore Airlines took over SilkAir and Tigerair. Japan Airlines and All Nippon Airways dominate their home market and have expanded joint ventures across Asia. Air India and Indian Airlines merged to form a single national carrier.

Consolidation has yielded cost savings, fleet optimization and network synergies for legacy carriers. But it has also reduced competition, consumer choice and price transparency. Higher fares and diminished service on monopoly routes are common side effects. Furthermore, joint ventures between legacy airlines allow collusion on pricing and schedules while circumventing antitrust regulations.

Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024 - Pandemic Recovery Uneven Across Airline Industry


Flying High: Airline Analyst Reveals Top Carrier Picks Through 2024

The airline industry was one of the hardest hit during the COVID-19 pandemic, with travel demand evaporating almost overnight in early 2020. However, the subsequent recovery has been uneven, with some airlines rebounding faster while others continue struggling. Understanding these divergent pandemic experiences provides insight into the relative strengths and weaknesses of different carriers.

Among U.S. airlines, low-cost carriers like Southwest and Allegiant have rebounded most strongly. Their domestic leisure focus has aligned well with the travel recovery led by visiting friends and relatives (VFR) and vacation travel within the country. Allegiant called 2020 its “best year ever” due to surging demand for U.S. beach and outdoor destinations. Southwest expects to return to profitability in 2022, leveraging its strong balance sheet and operational resilience. Meanwhile, legacy carriers Delta and United are recovering more slowly due to their greater international exposure, where travel restrictions have been slower to lift.
Internationally, Middle East mega-carriers like Emirates have been hit hard by ongoing restrictions and hesitancy around long-haul flying. Their massive fleets of Airbus A380 superjumbos have been grounded for months. In contrast, low-cost carrier Wizz Air has rebounded strongly thanks to its focus on shorter-haul routes within Europe where travel has recovered more quickly. Wizz Air reported record earnings in 2021, taking advantage of its low-cost position.

Among Asian carriers, domestic airlines have recovered far faster than international ones. Chinese airlines have already returned to pre-pandemic capacity as domestic travel has surged back, though recent lockdowns have caused setbacks. However, government restrictions continue hampering international travel in Asia. Singapore Airlines reported a $1.5 billion loss in 2021 as lucrative long-haul routes remained dormant. In India, low-cost carrier IndiGo has rebounded well thanks to strong domestic demand, while full-service Air India continues struggling.
The pandemic has reinforced the advantages of low-cost, domestic, and leisure-focused business models. Carriers like Ryanair and Southwest without complex hub networks and expansive international routes have proven more adaptable. Leisure travelers have led the demand recovery, playing to the strengths of budget airlines. Business travel and complex itineraries involving multiple segments, which favor network carriers, have been slower to return.

The crisis has also highlighted benefits of strong balance sheets and liquidity reserves. Airlines like Southwest and Allegiant entered the pandemic with billions in cash, limiting their need for dilutive financing and allowing them to opportunistically expand as rivals faltered. Meanwhile, carriers with already strained finances before COVID-19 have ended up in bankruptcy or bailouts.

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