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Is there a Starwood travel agent rate code?
Like many other major hotel brands and travel providers, Starwood Hotels & Resorts is known for offering discounted rates to travel agents, either for the agents themselves or for them to book on behalf of their clients. Unlike other hotel brands, though, in the past there was no particular code to enter on Starwood to get the preferential rates, as they could only be booked through Starwood reservation offices.
However, the special rates cannot be booked through reservation offices anymore; there’s now a dedicated website called SPG Pro, where travel professionals can access the rates online once the first training module has been completed. The online training program, ProLearning, is where travel professionals can learn more about the Starwood brand and its global properties while expanding knowledge of local areas, and the only place where travel agents can get the discounted rates for Starwood hotels or resorts.
When SPG Pro was introduced 3 years ago, it was designed to be a loyalty program that rewarded business-to-business customers. As well as a discount of 30% to 50%, members can take advantage of various other benefits, including bonus Starpoints for booking events or meetings and free in-room internet access for you or your customers. The site also offers access to lots of resources aimed at travel professionals to help them sell.
Travel agents and professional meeting planners are eligible to join SPG Pro, as well as qualified executive assistants who live and work outside of the US or Canada. Registration requires proper travel professional credentials, so an IATA, CLIA, ARC, TRUE or TIDS number, and the program is only for individual memberships, so you can’t enroll your company in the program.
If there’s no Starwood travel agent rate code, how do I book a stay?
If you’re an executive assistant, you’ll need to know your SET Number in order to make a booking. The SET number is assigned to your company by Starwood and acts as a unique identifier. If you don’t yet know your number, you’ll need to contact your Starwood Sales Associate.
What else do I need to know about Starwood travel agent rates?
There doesn’t seem to be a public way to check the rates before booking, so we can’t compare to show you example discounts. Nevertheless, Starwood states that SPG Pro rates are their exclusive and lowest industry rates, with stays starting from $69 a night.