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What’s the deal with MyCokeRewards?
If you’re not yet a member of Southwest Airlines’ loyalty program Rapid Rewards, you can earn 100 My Coke Rewards when you enroll by April 30th, 2016. You can occasionally earn a Rapid Rewards sign-up bonus when joining directly, as in the recent past the airline has offered these kinds of offers of between 250 and 2,500 bonus points:
- You can earn up to 2,500 bonus Rapid Rewards points when you join the Rapid Rewards program – 2,000 points for joining, 250 points for signing up for your email summary and 250 points for the email update.
- You can earn up to 1,000 bonus Rapid Rewards points when you join the Rapid Rewards program – 500 points for joining, 250 points for signing up for your email summary and 250 points for the email update.
- You can earn up to 250 bonus Rapid Rewards points when you join the Rapid Rewards program.
Right now there’s isn’t an enrollment offer showing on the Southwest site or elsewhere, so you could enroll via My Coke Rewards if you’re an avid collector of codes already or wait for Southwest to add a new Rapid Rewards bonus instead.
It may well be worth the wait in terms of travel benefits, as My Coke Rewards are said to be worth around 1.45 cents each but with extremely limited travel redemptions (especially if you’re a Bronze member), while Rapid Rewards are said to be worth around 1.5 cents each, but are much more likely to be valuable to you, particularly if you fly.
How do I get the MyCokeRewards deal?
You can join Southwest Rapid Rewards here to earn 100 bonus My Coke Rewards.
If you prefer to wait for a sign-up bonus to appear on the Southwest site, check out this page in the near future instead.
What else do I need to know about the MyCokeRewards deal?
My Coke Rewards began offering 100 bonus MCR points for joining hotel or airline loyalty programs last year and have so far partnered with IHG Rewards Club, Hilton HHonors and now Southwest Rapid Rewards.
Currently the only available Bronze travel redemption is a $50 hotel e-gift card for 100 points, but it’s a discount off a 2-night minimum stay and you need to book on My Hotel Gift Card, which tends to be much more expensive than booking direct – so it doesn’t seem at all worth it.
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