Reloadable Target REDcard (REDbird) coming to California?

Posted on January 27, 2015 by in Manufactured Spend


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I scoured the local Target markets in the Bay Area last weekend as I had heard rumors of the reloadable Target REDcard coming to California soon. The card is a great tool for 'manufactured spending' and I'd love to have one!

The first store I inquired with in Mountain View told me that the San Francisco City Targets have the cards available – 'for sure' – and that I should look there. I went to the City Target at the Metreon and was told that they don't have it but the City Target at Masonic and Geary had it 'for sure'…

The trouble with this card is that it's new and seems very similar to existing gift cards or the Target credit card, so it is hard to describe without showing people the picture on my iPhone.

Of course the City Target at Masonic told me that they can only recharge the cards but they never sold them since the City of San Francisco does not allow them (yet).

They mentioned that customers who had the card got it in Serramonte and Colma, two San Francisco suburbs. So I thought I'd try my luck there, but none of the store attendants had ever heard of the card – so far.

So I guess this is a reason for a manufactured spending run to Tucson? You can see the stores that have the cards available (mostly the Eastern US) here.


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About the author: Torsten is a serial entrepreneur who started almost a dozen ventures on four continents. Torsten's love for travel has brought him to 130+ countries and travel with most of the world's airlines. You can reach Torsten at [email protected]

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