JetBlue has announced the start of the twice-daily service from San Francisco (SFO) to Las Vegas (LAS) from January 10th 2015.
JetBlue does not have a strong presence in the SF Bay Area, with just a few flights to its main hubs. Plus the San Francisco (SFO) to Las Vegas (LAS) route isn't as cheap as you would think with United and Virgin America competing.
JetBlue TrueBlue redemptions are available for 3,500 points:
Many weekdays show the $38 one-way JetBlue fare already and are bookable on jetblue.com.
These fares don't show up using Kayak (i.e. they are not yet files in major GDSes).