Many loyalty programs have discovered that they can use the miles of the program to incentivize consumers to shop.
Here's how it works. The loyalty program has no real 'cost' for 'printing' loyalty points. But they provide value to consumers who can replace (travel) spending with it.
Most online retailers provide attractive commissions for online shopping. The loyalty program gets the cash commission and issues loyalty points to a consumer.
Everybody is happy ever after 🙂
In theory at least this is true and many malls also run promotions with double, triple or even 10x the miles.
A perennial issue is that transactions do not track correctly and the consumer is stuck with the bill but does not get the miles issued. It is a good idea to take screen shots (or even a screen cast) and be prepared to wait several months for your miles.
There is a handy tool that compares many (though not all) malls called evreward.com and it guides you to what mall to use for which store.
Here is the list of malls we track:
AAdvantage eShopping (American Airlines)
Chase Ultimate Rewards
Delta Skymiles Shopping
Dividend Miles Shopping (US Airways)
Mileage Plan Shopping (Alaska Airlines)
Mileage Plus Shopping (United Airlines)
eMarket (Hawaiian Airlines)
eBoutique (Aeroplan/ Air Canada)
Rapid Rewards Shopping
Velocity Flyer Shopping (Virgin Australia)
British Airways eShop
Etihad Guest Miles Shopping
Choice Privileges Mall
Hilton Honors Shopping
ANA Mileage Mall
Do you know more malls worth comparing? Leave a comment!