Taking inspiration from the year 1888 — when Kodak patented its first box and roll cameras — the hotel has embraced the popularity of the photo-sharing app, with two screens in reception displaying a constantly updated feed of images guests have uploaded to Instagram using the #1888hotel hashtag.
The hotel features a dedicated "selfie space," where guests can pose for photos behind a gilt-edged frame.
Insta-walk maps are available from reception, taking guests to Instagrammable sights such as the Pyrmont Bridge, Darling Harbour and Chinese Gardens.
The hotel has bet on Instagram as the medium of choice and gives free nights to Instagramers with more than 10,000 followers. Instagram is a fun way to share pictures and it's just so much easier to use than most social media apps.
It's a good marketing pitch and obviously CNN bit into it hard. I'm looking forward to try out the hotel on my next trip to Sydney. It looks like a funky boutique hotel and its a great alternative to all these Park Hyatt Sydney stays 🙂
if you want to follow my adventures on Instagram – you can find it here.
How many followers do you have?