The American Airlines Shopping Mall is running a promotion that gives you 2,000 miles for the first purchase >$35.
Apparently this promotion was targeted. However Frequent Miler took the time to check back with customer service if the promotion was open to everyone and seemingly it is.
However as he correctly states this does not mean it will be honored but chances are pretty good it will.
I took the plunge today and bought a $50 gift card from Peets (my favorite coffee chain here in the Bay Area). This should give me 2,250 points for something I pay for anyways.
You can buy from any store including Starbucks but be sure that the mall does not exclude gift card purchases from mile earnings. The American Airlines mall even has a section devoted just to gift cards 🙂