Expedia to be exclusive booking channel for AirAsia in India

Interesting news from AirAsia market entry in India's domestic market – they have partnered up with Expedia India to be the sole distributor of Air Asia tickets in India.

Vikram Malhi, country head of Expedia India, said, "As per our joint venture agreement with AirAsia, Expedia will have exclusive online distribution of AirAsia tickets. The availability of AirAsia tickets on any other online portal is temporary and the contract will expire in June 2013."

I'd assume tickets will still be available in airasia.com. Expedia's reach in India is not as enormous as in the US and it seems an exclusive promotion with such a strong brand in Asia may be a good idea.